All metrics are based on sample data from 2022-2024
All metrics are based on sample data from 2022-2024
Financial — Regional & Category Breakdown
Revenue Dhaka Region
18.9 Cr
28.5% of National
YoY Change
5.4%
Revenue Chittagong Region
12.1 Cr
18.2% of National
YoY Change
7.3%
Revenue Sylhet Region
4.6 Cr
7% of National
YoY Change
3.6%
Personal Care Gross Margin
40.6%
Top Category
Beverages Gross Margin
35%
Below Average
Revenue by Region
YoY Regional Revenue Comparison
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Category Portfolio
2024
Category | Revenue Cr↕ | Margin (%)↕ | Profit Cr↕ | Revenue band | Margin band |
|---|---|---|---|---|---|
| Beverages | 193.1 | 35 | 67.6 | High | Medium |
| Personal Care | 96 | 40.6 | 39 | High | High |
| Home Care | 94.1 | 37.3 | 35.1 | Medium | Medium |
| Food & Snacks | 45.8 | 37.7 | 17.3 | Low | Medium |
| Health & Nutrition | 18.3 | 39.5 | 7.2 | Low | Medium |
Marketing ROI by Campaign
Rev Return by Categories (2024)
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Operations — Department Detail & Manufacturing
Sales team productivity
105.2 L/rep
YoY Change
7.3%
Manufacturing downtime %
12.3%
Target <5%
MoM Change
-1.7%
Distributor stock days
7.3d
Target 15-30 d
Low Stock Risk
Sales Force Effectiveness
Rep Revenue vs. Monthly Target (2024)
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