All metrics are based on sample data from 2022-2024
All metrics are based on sample data from 2022-2024
Financial Performance
Revenue growth (YoY)
5.2%
Target 8-12%
YoY Change
-8.5%
Gross margin %
37.1%
Target 35-45%
YoY Change
0%
EBITDA margin %
17.8%
Target 12-18%
YoY Change
-0.3%
Operating cash flow
7.8Cr
YoY Change
2.9%
Revenue per SKU (top 20)
29.8Cr
YoY Change
-3.5%
Revenue Trend - 3 Year
Quarterly Revenue vs. YoY Growth %
Margin Waterfall
Revenue to Net Profit (2024)
Cash Conversion Cycle
Days to Convert Inventory to Cash (2024)
< 46 days
46 - 65 days
66+ Days
Market & Customer
Market share %
8.9%
Under Pressure
YoY Change
-0.4%
Distribution numeric
77.5%
Target 85%
YoY Change
0.2%
Off-take rate
100%
Target 70%
MoM Change
0%
Customer acq. cost
10256 BDT
Decreasing Trend
YoY Change
63.1%
Brand health index
48.3%
Target 70
QoQ Change
-4.4
Market Share Trend
Proggya vs. Top 3 Competitors
Distribution Reach Heat Map
Numeric Distribution Achievement (2024)
Channel Performance Matrix
By Sales Channels (2024)
Operational Efficiency — Scorecard (last 30 days)
Inventory days
7.3
Target < 45
Capacity utilization
82.2%
Target 75%
Order fulfillment rate
55.9%
Target 95%
SC cost % of revenue
7.2%
Target < 8%
People & Organization
Revenue per employee
0.4 Lakh
YoY Change
1.3%
Employee turnover rate
1.6%
Target 15%
YoY Change
-0.3%
Engagement score
69.8%
Target 70%
YoY Change
-3.3%
Revenue per Employee vs. Turnover Rate
Workforce Productivity vs. Attrition Rate %
Strategic Initiatives
Projects green status
55%
Target 80%
As of Today
Innovation revenue %
14.5%
Target -0.5%
YoY Change
-0.5%
Digital transformation index
55.1%
Progressive
YoY Change
19.3%
Project Portfolio Status
Last year (2024)
Project | Theme | Budget (Million)↕ | % done↕ | Timeline | Budget Status | Risk | Status |
|---|---|---|---|---|---|---|---|
| ERP Implementation | Digital | 50 | 97.5 | On-Time | On-Budget | Medium | |
| Warehouse Optimisation | Efficiency | 20 | 97.6 | On-Time | On-Budget | Medium | |
| SC Digitalisation | Efficiency | 5 | 100 | On-Time | Over | High | |
| New SKU Launch | Innovation | 50 | 100 | On-Time | On-Budget | Low | |
| BD Rural Reach | Market Expansion | 10 | 100 | At-Risk | On-Budget | Medium | |
| E-Commerce Scale-Up | Market Expansion | 20 | 100 | On-Time | On-Budget | Low | |
| HR Analytics Platform | People | 50 | 90.9 | On-Time | Over | Low | |
| DEI Initiative | People | 50 | 91.3 | At-Risk | Under | Low | |
| CRM Rollout | Digital | 50 | 89.6 | Delayed | Over | Low | |
| Healthy Snacks Range | Innovation | 5 | 100 | At-Risk | On-Budget | High | |
| Route-to-Market Redesign | Efficiency | 5 | 100 | At-Risk | On-Budget | High | |
| Sugar-Free Beverages | Innovation | 5 | 99 | On-Time | On-Budget | Low | |
| Export to Myanmar | Market Expansion | 20 | 100 | On-Time | On-Budget | Low | |
| Sales Training Academy | People | 50 | 95.2 | On-Time | On-Budget | Low |
Digital Transformation Index
Quarterly Digitisation Score
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